Helping High Achievers
Avoid Burnout & Thrive

#Grow | #Learn | #Improve

Boost your confidence, master the field.

Develop your professional skills

Supercharge leadership behaviors at all levels in the workplace.

Improve work/life 

Create harmony between work priorities, quality time with loved ones, and life outside of work.

Explore "What is next?"

Clarify purpose, personal  aspirations, and take steps to achieve desired outcomes.

Trusted by the world’s leading digital coaching platforms

HOW CAN YOU IMPROVE YOUR LEADERSHIP. | HOW CAN YOU IMPROVE YOUR LIFE. 

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Do you feel like you've hit a wall?

You're a high achiever who cares deeply about your work and the impact you make, but you've exhausted your own ability to move further. You know there's more out there, a way to serve others better and reach new heights, but you can't quite see the path forward.

You're not alone.

Many successful individuals struggle with navigating change, overcoming limiting beliefs, and maintaining peak performance. It's easy to lose sight of your goals amidst daily pressures.

Coaching can help.

 You need a supportive space where you can explore possibilities, experiment creatively, and safely push beyond your perceived limitations.
“If you want to go fast, go alone, if you want to go far, go together”.
African Proverb 

Hi!, I'm Alfreda

I'm Alfreda McCray-ICF-PCC, Board Certified Executive Coach. I help high-performing leaders who are passionate about growth, their work, and the people they serve. I equip them with the tools and strategies to prevent burnout, build unshakeable confidence, and ensure their actions align with their core values. This allows them to lead with purpose, create a thriving team environment, and achieve a more fulfilling and impactful leadership journey. 

Here's what sets me apart:

  • Partnership, not prescription: I believe in collaborative coaching. You're the expert in your own life, and we'll work together to unlock your unique potential.

  • Unleashing your authentic power: I go beyond surface-level coaching. I use a combination of proven strategies and over a dozen certified coaching assessments to help you gain deep insights and make informed decisions aligned with your values.

  • Impact, not just achievement: I understand that success is about more than just reaching goals. We'll craft a path to success that fuels your purpose and allows you to make a positive and meaningful impact on the world.

Are you ready to:
  • Break free from limitations and see new possibilities?
  • Develop creative solutions and strategies for success?
  • Make a bigger impact while staying true to your values?

Schedule a free consultation today to see if coaching is right for you.

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My approach

Holistic and evidence-based

Explore

Exploration and Evaluation: Through coaching conversations and assessments, we'll work together to uncover the root causes of your current state. This might involve identifying limiting beliefs, unexamined values, or unclear goals.


Strategize

Visioning: We'll then co-create a clear vision for your future. What does success look like for you? What are your deepest desires and aspirations?

Action Planning: Together, we'll craft a strategic action plan with specific, measurable, achievable, relevant, and time-bound (SMART) goals. This plan will be tailored to your unique needs and preferences.

Sustain

Accountability: I'll provide ongoing tools, support, and accountability to help you stay on track and overcome obstacles. We'll celebrate wins, big and small, to keep you motivated.

“Partnership is not a legal contract between two equal individuals. It’s an emotional alliance between two people who are committed to each other’s success.” – 
Warren Buffet, businessman, investor, and philanthropist

See what our clients have to say!

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"My coach is very insightful, understanding, supportive and has a wide breadth of knowledge to pull from to provide many perspectives for me to consider in order to help me think more broadly which supports me working towards my goals."
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"I am truly amazed at how much progress I have made in such a short time. My coach is directly on point with what I need to hear and how I need to hear it. I also love that she helps me pause to celebrate the wins. I am excited to see what new breakthroughs I can make with Alfreda's guidance."
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"My coach is very insightful, understanding, supportive and has a wide breadth of knowledge to pull from to provide many perspectives for me to consider in order to help me think more broadly which supports me working towards my goals."

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Very Professional!

"Alfreda taught me a lot about myself. I asked myself thought provoking questions I never would before without her...Overall great experience!"

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We will help you unlock your inner potential so you can excel in your professional field.
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